peel entertainmentPeel Entertainment

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Who are we

Our mission

For the past 25 years it has been our mission to change the world of live entertainment, and we’ve kept our fingers on the pulse ever since. Working with prestigious clients all over the world and developing the careers of countless performers and professionals, our aim is simple – provide complete, bespoke packages to fulfill our clients’ needs down to the finest detail, and represent only the best that the industry has to offer and help them find their perfect role.

Our history

Peel’s Founder Susannah Daley Forms First Company

Whilst working as Head of Theatre at the National Media Museum in Bradford, Susannah forms Action Replay, an acclaimed in-house theatre company based at the museum.

The Daley Partnership Is Born

Following the success of Action Replay Susannah forms the Daley partnership with her sister and mother to provide theatrical installations and enrichment & education programmes for the Bronte Parsonage in Howarth.

The Daley Partnership Expands

A year after the Daley Partnership’s creation new opportunities arise and the company expands to provide a theatrical installation and education programme for Tetley’s Brewery Wharf, a major new visitor centre and museum in Leeds.

Peel is formed

Building on the success of the Daley Partnership, Peel is formed in 1999 with the philosophy of bringing richer and more engaging entertainment to the cruise industry.

In the same year First Choice Cruises awards Peel the entertainment contracts for MV Bolero & MS Ausonia. The contract for Festival Cruise Lines European Vision also follows in 2001.

Thomson Cruises Award Peel New Contracts

Peel’s mission to revolutionise cruise ship entertainment gathers yet more momentum when Thomson Cruises awards the company with the contract to Thomson Spirit.

Over the next 14 years Peel take over entertainment on all Thomson Vessels, culminating in the award of Marella Discovery & Discovery 2 in 2016 and 2017.

Peel Secure The Contract For Fred Olsen’s Flag Ship

More success at sea for Peel as we the contract to supply production shows for Fred Olsen’s new flag ship, The Balmoral from 2007-2015 is secured.

Peel Become DFDS Exclusive Entertainment Provider

Peel’s reputation for providing outstanding entertainment solutions helps us secure an exclusive entertainment contract to four DFDS Seaways ships. As part of the commitment Peel develop a range of new show concepts.

2010 Fresh Opportunities With Warner Leisure

Back on dry land, Warner Leisure recruits Peel to supply an exclusive new concept of entertainment and guest acts to Warner Historic Hotels.

Peel’s Live Entertainment Evolution Continues

Peel’s continual evolution as live entertainments best kept secret sees the formation of Peel Heritage, and the creation of original outdoor shows of ‘Black Beauty’ and ‘Freerunning@’ which tour the UK’s stately homes.

New Technology & New Businesses

Peel Interactive is launched to provide groundbreaking digital solutions for famous visitor attractions around the world. The newly formed Peel Interactive team specialise in augmented reality, virtual reality, projection, mapping, 3D modelling & reconstruction and 2D animations.

Peel Acquires Epic Creative Productions

Peel’s love of all things entertainment leads to the acquisition of Epic Creative Productions, with established shows touring regional theatres, and a roster of represented headliner acts working for major cruise ships throughout the world.

New Year, New Ventures

Peel’s expansion continues with the acquisition of established company The P&R Agency, bringing the specialist supply of Enrichment Speakers and Tutors for the cruise industry into Peel head office.

In the same year Peel purchase a listed building on Skipton High Street, with Peel founder Susannah Daley successfully creating and opening an original brand venue restaurant and bar called Alexander’s.

Services

Just some of our in-house expertise

Creative

Our versatile creative team’s abilities are second to none. Unique concepts are our forté, developed into reality with flair and passion every time.

Design

From graphic design to bespoke video footage, we are hands-on problem-solvers when designing sets, AV, props and marketing material.

Talent

We have placed some of the world’s leading talent across the globe. Backstage crew, musicians, singers, dancers, guest acts, technicians; you name it.

Studio

Known as ‘The Base’ – a state of the art property that contains our dance and vocal studios, props room, accommodation and costume department.

Logistics

Logistics is a big part of what our busy team do here at Peel. Every year our Head Office coordinates thousands of flights and freights across the globe.

Production

Our busy Production department is pivotal to our success. Rehearsals, props, scripts, music - you name it, our Production team does it on a huge scale.

Technical

Specialists in using cutting-edge technology for entertainment. From custom LED screens to laser shows, they’re unsurpassed in the world of tech.

Costume

Designing and crafting the most beautiful costumes for a variety of budgets, our expertise knows no bounds when it comes to needle and thread.

Team

It all starts with the people

Susannah Daley

Founder & Owner

Alan Cutler

Managing Director

Kerry Daley

Head of Creative & Finance

Jack Applebaum

Emeritus Director of Entertainment & Talent

Martin Pearson

Project Manager

Emma Roberts

Talent Manager

Bramwell Lorenz

Head of Operation & Recruitment

Mark Williams

Cruise Product Delivery Manager

Dan Clift

Cruise Product Delivery Manager

Nick Walton

Booking Executive

Peel's Cruise Ship Speaker Coordinator

Sara Andrew

Cruise Ship Speaker Coordinator

Sarah Howarth

Agency Support & Operations Manager

Susannah Daley

Founder & Owner

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An award-winning BBC playwright and BBC Young Film Maker of the Year, Susannah has had a love of all things theatrical from an early age.

Susannah formed Peel in 1999 after working as Head of Theatre at the National Media Museum, and creating theatrical installations and educational programmes for museums and visitor centres across the UK.

Alan Cutler

Managing Director

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Alan joined Peel in September 2006 and made his name developing Belinda King Presents’ – an award-winning entertainment production company responsible for Cunard’s fleet of cruise ships.

Recently appointed President of The Agent’s Association, Alan’s knowledge and industry experience helps Peel book the best guest acts around.

Kerry Daley

Head of Creative & Finance

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When Peel was formed in 1999, Kerry’s experience in national museums and visitors centres meant she was the perfect person to take the lead on production and creative as the company ventured into the cruise industry.

Boasting a keen eye for figures too, Kerry now runs Peel’s Financial Department, as well as heading up the Creative Department.

Jack Applebaum

Emeritus Director of Entertainment & Talent

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Boasting over thirty years of experience, Jack has a wealth of knowledge to call on and is one of the most respected and senior figures in the entertainment industry.

In his role as Emeritus Director of Entertainment & Talent, Jack has helped develop the entertainment strategies for some of the world’s biggest cruise lines, hotels and leisure operators.

Martin Pearson

Project Manager

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Since joining the company back in 1994 Martin’s racked up nearly 25 years’ worth of experience with Peel – and in that time he’s done it all!

After joining the Daley Partnership as an Actor/Manager he’s become an integral part of the team who’s always at the heart of our most exciting projects.

Emma Roberts

Talent Manager

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As Peel’s Talent Manager Emma heads up the recruitment team responsible for filling all the incredible entertainment positions available onboard our cruise ships.

With a keen eye for talent spotting too, Emma is a regular at auditions, colleges, universities and recruitment fairs. If you’re a budding performer Emma’s the person you need to impress.

Bramwell Lorenz

Head of Operation & Recruitment

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Like the majority of the Peel team Bram started his career at sea. After progressing through the ranks to become a Cruise Director he joined the Peel Head office team in 2014 and hasn’t looked back since.

In his current role Bram works tirelessly to ensure Peel bring in the industry’s best talent, whilst also working closely with a variety of cruise operators to ensure we deliver the best possible experience for their guests.

Mark Williams

Cruise Product Delivery Manager

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Mark’s been part of the Peel family for over a decade and as one our Cruise Product Delivery Managers he focuses on the important role our hosts and Assistant Cruise Directors have to play.

Having worked on some of the world’s biggest cruise ships too, Mark also uses his vast experience and expertise to create incredible onboard entertainment programmes.

Dan Clift

Cruise Product Delivery Manager

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Dan’s been part of the Peel family for almost 10 years after initially joining the company as a dancer in 2009.

Now Cruise Product Delivery Manager & Head of Family Product, it’s Dan’s job to ensure everything we produce is delivered to the highest possible standard, whilst also coming up with innovative new events for children and families.

Nick Walton

Booking Executive

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Nick’s been part of the Peel team since 2007 and with experience performing in theatres across the UK, as well as on board cruise ships, he’s perfectly qualified to recruit the best live acts around.

As well as booking the best performers for Peel projects around the world, Nick’s also one of our Product Delivery Managers, which means it’s his job to ensure Peel’s high standards are maintained across everything we produce.

 

Sara Andrew

Cruise Ship Speaker Coordinator

Peel's Cruise Ship Speaker Coordinator

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Sara joined Peel in July 2017 as our Cruise Ship Speaker Coordinator, which means she’s responsible for over 1000 different guest speakers & tutors.

With everything from artists, authors, politicians and policeman to choose from it’s Sara job to find the perfect guest speaker for some of the world’s biggest cruise lines.

Sarah Howarth

Agency Support & Operations Manager

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Sarah joined Peel in 2017 as Agency Support & Operations Manager.

With a background in marketing, events management and public relations, Sarah’s expertise invaluable when it comes to coordinating everything Peel has to offer.

What are you looking for?

Client Services

From concept to delivery, our bespoke producing house and dynamic team create memorable experiences and breath-taking spectacles.

Agency and Recruitment

Find the perfect role to make a start in the industry, develop your career and find the perfect role for you, or register your act with our agency.

Speakers and Presenters

We provide experienced speakers and presenters who share their extensive knowledge on a range of subjects, chosen to suit any audience.

AV and Technical

Our dedicated audio-visual department provides outstanding technical expertise to support all of our entertainment using the very latest tech.