Peel’s Founder Susannah Daley Forms First Company
Whilst working as Head of Theatre at the National Media Museum in Bradford, Susannah forms Action Replay, an acclaimed in-house theatre company based at the museum.
The Daley Partnership Is Born
Following the success of Action Replay Susannah forms the Daley partnership with her sister and mother to provide theatrical installations and enrichment & education programmes for the Bronte Parsonage in Howarth.
The Daley Partnership Expands
A year after the Daley Partnership’s creation new opportunities arise and the company expands to provide a theatrical installation and education programme for Tetley’s Brewery Wharf, a major new visitor centre and museum in Leeds.
Peel is formed
Building on the success of the Daley Partnership, Peel is formed in 1999 with the philosophy of bringing richer and more engaging entertainment to the cruise industry.
In the same year First Choice Cruises awards Peel the entertainment contracts for MV Bolero & MS Ausonia. The contract for Festival Cruise Lines European Vision also follows in 2001.
Thomson Cruises Award Peel New Contracts
Peel’s mission to revolutionise cruise ship entertainment gathers yet more momentum when Thomson Cruises awards the company with the contract to Thomson Spirit.
Over the next 14 years Peel take over entertainment on all Thomson Vessels, culminating in the award of Marella Discovery & Discovery 2 in 2016 and 2017.
Peel Secure The Contract For Fred Olsen’s Flag Ship
More success at sea for Peel as we the contract to supply production shows for Fred Olsen’s new flag ship, The Balmoral from 2007-2015 is secured.
Peel Become DFDS Exclusive Entertainment Provider
Peel’s reputation for providing outstanding entertainment solutions helps us secure an exclusive entertainment contract to four DFDS Seaways ships. As part of the commitment Peel develop a range of new show concepts.
2010 Fresh Opportunities With Warner Leisure
Back on dry land, Warner Leisure recruits Peel to supply an exclusive new concept of entertainment and guest acts to Warner Historic Hotels.
Peel’s Live Entertainment Evolution Continues
Peel’s continual evolution as live entertainments best kept secret sees the formation of Peel Heritage, and the creation of original outdoor shows of ‘Black Beauty’ and ‘Freerunning@’ which tour the UK’s stately homes.
New Technology & New Businesses
Peel Interactive is launched to provide groundbreaking digital solutions for famous visitor attractions around the world. The newly formed Peel Interactive team specialise in augmented reality, virtual reality, projection, mapping, 3D modelling & reconstruction and 2D animations.
Peel Acquires Epic Creative Productions
Peel’s love of all things entertainment leads to the acquisition of Epic Creative Productions, with established shows touring regional theatres, and a roster of represented headliner acts working for major cruise ships throughout the world.
New Year, New Ventures
Peel’s expansion continues with the acquisition of established company The P&R Agency, bringing the specialist supply of Enrichment Speakers and Tutors for the cruise industry into Peel head office.
In the same year Peel purchase a listed building on Skipton High Street, with Peel founder Susannah Daley successfully creating and opening an original brand venue restaurant and bar called Alexander’s.